I was introduced to Structured Blogging by a blog post by my friend Basem a couple of days ago. First I didn’t really realize what it is. But when I installed the Wordpress Plugin and listened to 2 wonderful interviews with Salim Ismail of PubSub (Interview1, Interview2) I realized that it is the next big thing.
Now, we see all kinds of posts in the blogging world.. People use blogs to talk about their day, their opinion or review movies, books, websites and so, to announce events, jobs, or things to sell, give lists, provide audio or video files and so on. Problem is that such information is getting harder to find. One should be a regular blog reader to know about things when they happen. For example, last year I bought a Digital Camera, and a Linksys router through an announcement in Natasha’s blog, and I only knew about it because I read her blog.
Structured Blogging comes in part to solve this problem using microcontent. What does it offer, is the possibility for you to have your blog post, in a nice readable way, while providing information in machine readable format, that allow applications or other services to know “What” is this post about. For example, if you had watched the movie “Transporter 2″ and wanted to say that it sucked, you can give it a rating of 2 stars out of 5, and it will appear in a nice way in your blog (same way the Overall Rating above says that this site is 5 stars). And at the same time, an XML tag for your post, will tell that you gave the rating 2 stars for the movie, and there is another Tag that tells which movie are we exactly talking about, with even an automatic movie poster grabbing, and auto-filling of information from IMDB.
Now the fun part is how this information can be used. You could use a service or an application to search for movie reviews that gave the movie 3 stars or less, to see what was it that people didn’t like about the movie. Or could have an overall rating of the movie from the “Aggregated” ratings of the movie. What could be done is only limited by imagination from now on, as once “what is this blog post about” is clear, programs and services could be build to do whatever. You can know what are the events in Amman between 1-25 Jan, see what is the food rating of Wild Jordan, and so on.
Currently there are plugins for Wordpress and Movable Type, those plugins are made as a prove of concept. What is hoped for, is for blog service providers and software vendors to embrace the concept to allow for a more usable web.
PS. This post was made using the Structured Blogging plugin for Wordpress.